This blog exists because of a challenge. My manager, Juana, pushed the team to build something using the tools we work with every day: Ubersuggest and AnswerThePublic. The goal was simple: pick a niche, start a blog, and actually use the product.
But if I’m being honest, I needed that push. I’d been wanting to write for a while. Not in a “I should probably start a blog” kind of way, but in a “I have things to say and nowhere to say them” kind of way. The challenge just gave me the deadline I was missing.
So here we are.
Foto de Andres Molina na Unsplash
What is this place?
Thoughts & Coffee is where I write about what I know, what I’m learning, and what I’m still figuring out. I’m a support manager at a tech company. I lead a team, deal with customers, work with AI tools daily, and spend a lot of time thinking about how to make people and processes work better together.
This blog is about all of that. Leadership, AI, customer support, and whatever else crosses my mind on a given week. Some posts will be short and raw. Others will go deeper. None of them will pretend to have all the answers.
Why “Thoughts & Coffee”?
I wanted this to feel like a conversation, not a lecture. The kind of conversation you have with a colleague during a coffee break, where ideas flow naturally and no one is trying to sound smart.
There’s also a personal connection. I learned to drink coffee while working in tech. It wasn’t something I grew up doing. It was something the job taught me. And over time, I noticed my taste in coffee evolved the same way my thinking about work did.
In the beginning, you go for the strongest blend you can find. You don’t care about flavor; you just want the energy to get through the day. You drink it fast, barely taste it, and move on to the next task.
But then something shifts. Slowly, you start paying attention. You try different beans. You realize there’s a difference between a dark roast and a medium roast. One day you catch yourself reading the origin label on a bag of coffee, and the next thing you know, you’re considering buying your own grinder.
It’s the same with work. Early in your career, you just want to survive. Hit the numbers, answer the tickets, don’t get fired. But as you grow, you start noticing the nuances. You learn that managing people isn’t the same as managing tasks. That the best feedback isn’t always the most detailed. That sometimes the right decision is the one that feels uncomfortable.
You go from drinking instant coffee to grinding your own beans. And you can’t go back.
That’s what this blog is about. The slow, ongoing process of getting better at what you do, one cup at a time.
What you’ll find here
Honest reflections on leading teams in the real world. Thoughts on how AI is changing the way managers work. Lessons from customer support that apply way beyond support. And the occasional random thought that doesn’t fit neatly into any category.
The tone will be casual. I write the way I talk to colleagues, not the way I write reports. If you’re looking for academic references and heavy frameworks, this isn’t the place. But if you want to hear from someone who’s in the trenches every day, figuring things out in real time, pull up a chair.
What you won’t find here
Guru energy. Ten-step frameworks. Clickbait titles promising to “unlock your leadership potential.” I don’t believe in that stuff, and I won’t pretend to.
This is a space for thinking out loud. Some ideas will be half-baked. Some will evolve over time. That’s the point.
One last thing
I’m Brazilian, I live in Brazil, and English is not my first language. Rather than letting that stop me, I use AI to help me write these posts. Every idea, opinion, and story you read here is mine. The AI just helps me express them in English more clearly than I could on my own.
I think that’s worth being upfront about. If something reads too smooth, it’s not because I’m secretly a native speaker. It’s because I had a good writing partner.
Funny enough, that’s kind of the whole point of this blog: figuring out how humans and AI can work well together. Starting with this very post.
Pull up a chair. The coffee’s ready.